Communication policies, strategies and plans targeting internal or external audiences. We also develop corporate publicity campaigns, image positioning as well as visibility and communications plans.

External communications actions are stronger and more consistent when they are planned as part of a strategy (comprehensive action) or within a campaign (specific actions) in order to ensure consistency in the messaging.

In this way, all the communications pieces that are projected outside the organization will have consistency and coherence in the information that is transmitted.

Our goal is that the actions carried out in your institution, program, project, unit or head office have clear and measurable indicators for understanding current and future impact.

At Latin America Events Promotion (LAEP), we perform the following to create your communication strategy:

  • A rapid communications assessment to become familiar with what you do, how you do it, and why this works
  • Verification of the  channels of communication (vertical/horizontal)
  • Strategy proposal based on target audiences (by execution phases)
  • Media plan (when warranted)
  • Validation of communication pieces
  • Monitoring of actions
  • Creation of tools for evaluating proposed pieces

Internal communications actions are essential to achieving better interactions with work colleagues. In addition, this is the way to know whether you are actually transmitting what you really want to communicate and that another is communicating the same as you.comunicacion

Let us help you properly project your image to donors, counterparts and the target audience of your program or project to create the necessary synergies among all involved.

Our goal: To create optimal internal communication flow.

Our work begins with a communication assessment to analyze the actions you have underway, those that need improvement, and ones that should be incorporated to maximize results.

We focus on:

  • Construction, reinforcement and growth of your corporate identity.
  • Branding assessment and creation.
  • Identification of each communications product based on the target audience
  • The production of campaigns (message selection).
  • Evaluation / monitoring / systematization of the proposed actions.