estudiosmercado

Market research is the backbone of any business strategy. It is a vehicle that illuminates decision making and a radar that alerts your company to the threats and opportunities of the context.

A company needs to know who their consumers are or who their potential customers could be, identifying their characteristics, what they do, where they buy and why, where they are located, and what is their income, age and behavior. The more you know the market, the greater the chances of success and the better the business strategies.

We have all the tools for designing the study that your company needs, tailored to your project's objectives and needs, and giving you the answers you require to grow your business.

We offer a wide range of both quantitative and qualitative studies:

·         Group sessions
·         Incognito type client evaluations
·         Studies to measure customer service and variables for improvement
·         Assessment of staff skills and knowledge
·         Evaluation of effects on possible internal structural changes
·         Employee satisfaction and commitment to the company
·         Valuation studies for starting a new business, change of brand, new product launch, etc.